Brand Values and Culture
In today’s competitive job market, employer brand, values, and culture are critical to capturing not only the best talent but also the right talent. At Provato, we start with a full brand analysis to understand your company goals and culture. We put together a communication strategy that thoroughly infuses your brand into your recruitment marketing content.
Identifying your candidate personas will help you to fill your positions with the right talent. Through an in-depth workshop, Provato defines personality and goals to frustrations and motivations. Understanding the type of character required for your roles will help you find the ideal candidate.
Employee Value Proposition
Your employee value proposition should highlight your culture and what kind of technology, workspace, and challenging projects you provide your employees. What benefits and incentives do you offer? What type of training or career advancement programs are provided? This all builds the Employee Value Proposition and is used to attract talent.